I just finished a very interesting article in Fast Company magazine about the success and failure of the green guru, architect William McDonough.
I met Mr. McDonough at an AIAS convention when I was president of my chapter many years back. He had an unbelievably inspiring personality with grand visions of a sustainable future way before it was cool to be green.
He is a big dreamer with big ideas. Great ideas in fact. World-changing ideas. According to this article though, execution has not been his strong suit.
From FastCompany.com:
Green architect William McDonough has been hailed as a water-walking visionary. The truth is far more complicated.
The paparazzi should have been hiding in the hedges that evening. Cindy Crawford, Goldie Hawn, John Mayer, and some 50 other Hollywood and media types were gathered in the Malibu home of one of L.A.’s biggest power brokers, Universal Studios president Ron Meyer, and his wife, Kelly. The guest of honor at this 2005 dinner party: William McDonough. “He is,” Kelly Meyer tells me later, “the environmental architect of our time.”


